Pipeline

Over the past decade Japanese Whisky has become one of the most sought-after spirit categories in the world. In 2022 its market size was estimated at $3.86 Billion and was projected to grow by a CAGR of 9.2% to $9.32 Billion in 2032. Due to the increasing popularity of the category, between 2013 and 2020 Japan’s whisky exports increased by 233%.

The Indian Whisky market size was estimated to be worth $21 Billion in 2023. Brown spirits represent 97% of the spirits industry in India, with whisky accounting for two thirds of total consumption. Per capita annual consumption of spirits in India is currently a third of developed markets, but favourable macro-economic outlook and socio cultural tailwinds provide compelling building blocks for sustained long-term growth.

Over the past decade Irish Whiskey has seen a resurgence, with new distilleries rising from 4 in 2010 to 40 in 2020. The resurgence of the category has been propelled by a new crop of modern craft Irish Whiskey distilleries who are successfully attracting premium consumers. While the category retains its history, provenance and tradition, it has also embraced innovation and experimentation as its new hallmark.

English Whisky is a rapidly growing sub-category within the broader whisky market. According to research by the English Whisky Guild, between 2019 and 2023 the volume of whisky produced by English distilleries grew by 189%, while the number of bottles sold grew by 418%.